Pontiflex

Pontiflex is the first open and transparent cost per lead (CPL) market for publishers, advertisers and agencies. Advertisers connect to brand-conscious consumers through Pontiflex and pay only for specific customer leads, not just clicks or impressions that might never convert. Advertisers use Pontiflex to generate qualified leads for their newsletters, direct marketing campaigns, member loyalty programs and vendor-specific sales efforts. They connect to industry leading publishers through the Pontiflex GENList – the industry’s only transparent publisher directory. Because Pontiflex is open, any qualified online publisher can connect with advertisers through the GENList.